# The turnaround

> I changed the direction of two products by getting closer to the people who would actually use them.

- Company: BetterHome
- Period: 2025 to now
- 70+ Requirements into 3 priority levels
- 4 Agencies observed running live identity checks
- 400+ Agents moved onto the new platform
- 10% Estimated efficiency gains for RealNet
- Web version: https://nathan.shyp.fyi/work/turnaround/

## Situation

Two products, neither with users. The RealNet platform was in its infancy and had to carry a national franchise. BetterID had board pressure and no picture of real KYC work.

## What I did

I owned the CRM roadmap and grouped 70+ requirements into clear priority levels. For BetterID I sat with agency staff and rebuilt the product around their workflows.

## Result

RealNet launched on the new platform, website live, priority requirements met. I fixed about 100 issues myself in the first two weeks. BetterID now fits how agencies actually work.