PayFast · 2020 to 2021
The Money Products
500+cash advances in the first 3 months
The problem
A payments platform that needed revenue beyond processing.
What I did
As Lead PM I built the product function on the platform and led a team of 6: 4 product managers and 2 designers.
On the product side: defined and launched a cash advance product, and launched Buy Now Pay Later through a partnership with TymeBank. Ran an in-depth merchant survey that shaped the product strategy.
The result
500+ advances issued in the first 3 months, revenue growth, and no rise in support cost.
Why it matters
New money products carry risk on both sides: credit risk in the product, and operational risk in support. Both were held. Shipping the revenue line without breaking the support model is the whole job.